Your logo is an integral part of your branding and marketing. If you have a poorly designed logo, customers simply won’t remember your brand. A well-designed logo, however, is both memorable and conveys the right emotions to future customers.
- Consider Scale and Different Mediums
Vectors are infinitely scalable. Scalability (meaning the ability to look great at tiny sizes or huge sizes without loss of resolution) is crucial for logos, as they can go on anything from a business card to a giant poster board.
You need to consider all the different mediums your logo could end up on: TV, cardboard boxes on the products you ship, other marketing materials, etc. Make sure the logo will look great on all different mediums, including when it’s in black and white.
- Color and Typography
How do you choose the colors and the type for the logo?
Choose based on the “vibe” you want to create.
- Create five Different Designs
When you’re designing your own logo, follow a similar process. Sketch out at least five different potential designs. Once you’ve sketched it out, let it sit for a day or two before coming back to it and deciding which one to proceed with.
Designing a great logo is both a scientific process and an artistic process. Scientifically, it’s important to make sure that the logo works in all different kinds of formats. Artistically, it’s important that the logo conveys the right emotions and vibes that you want it to convey. Make sure it’s memorable and that you get feedback before releasing and finalizing the logo.