Consumers are now turning to social media such as Facebook, Twitter, Instagram, and blog sites to find and buy products or services. As a business owner, it should be your goal to not only reach these potential customers but to meet their wants and needs. You can do this by implementing an effective social media optimization strategy.

social-media-optimization
In a nutshell, social media optimization is a process of crafting content on your site in a way that maximizes its searchability and accessibility on social media networks. If potential consumers can find your content with ease, they will be able to know more about your business. And should they like what they see, they can share it with their friends, expanding your market reach. When applying social media optimization, you should be strategic in creating content.
Produce Shareable Content
Before creating and posting content, ask yourself first if it is worth talking about. This question will guide you in determining whether the content will be appealing and useful to potential customers, thereby prompting them to start a conversation about it. It is not called “social” for nothing; you have to start a worthwhile discussion to raise awareness about your products or services among your target audience.
Make Sharing Easy
Sharing buttons are everywhere on websites and blog posts nowadays. To maximize their effectiveness,  make them noticeable and easy to use. This way, users can share your content on their social media accounts with ease. Keep in mind that many internet users are always in a rush. They browse website after website, and if they can’t find the sharing button easily, they won’t waste another second looking for it.
Give Out Rewards
Rewarding users for their social media engagement encourages not only them to stay tuned to your offers, but also others within their social networks who join in the discussion. Devise a contest or a promo that promises a reward that your target audience would love. This expands your social media reach and increases engagement.
There are other techniques you can include in your strategy, but these three represent the most basic and effective. If you are not internet savvy, social media marketing companies will gladly guide you through optimization. Just hire a reliable one with experience, especially as it relates to your type of business.
Sources:
The 5 Rules of Social Media Optimization (SMO) digitalbrandinginstitute.com
Social Media Do’s and Don’ts marketingtechblog.com