It's undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients' pets have been injured, aren't feeling well, or need to undergo their wellness exams, how will you get your prospects to choose your office over the competition? [Read more…]
A significant percentage of chiropractic patients are using online resources to locate and evaluate various chiropractors in their area.
In a recent survey, chiropractic patients who’d recently visited a chiropractor were asked about the methods they’d used to find and/or evaluate their chiropractor. Fifty-five percent of respondents said they used online resources to find and/or evaluate their chiropractors (this percentage includes respondents who’d been referred). [Read more…]
Despite the fact that most internet marketers are fully aware of the value of social media to their marketing strategy, very few make proper use of StumbleUpon. This is for various reasons, including the fact that many see StumbleUpon as just a simple social bookmarking site where all they have to do is share their content and that’s that. Another common reason is that people are so focused on Facebook and Twitter, they feel that StumbleUpon can't possibly offer similar results.
The fact is that StumbleUpon can offer great results, sometimes even better than many other social media platforms. This is because this social bookmarking community is designed to share online content and drive traffic to other websites. It’s not meant for people to have long conversations about what they are doing, like Facebook, nor is it meant to act as a quick communication platform like Twitter.
You Are Guaranteed Targeted Traffic
One of the biggest benefits of StumbleUpon is that you can be certain you will be marketing to your target market. All the people who will be viewing your links and eventually getting to your site are people who really are interested in the topic. The system is designed in such a way that shared links are categorized by topic of interest, which means they will be shared with people who have the same interests. You will find your conversion rate will skyrocket because of how highly targeted your traffic is.
It’s Easy to Get Your Content Discovered
When you share your content on StumbleUpon, you have to add a description as well as tags and keywords. This makes it easy for your content to be found because you can use broad keyword. In fact, it’s better that you don’t get too specific because unlike the popular search engines, there isn’t much competition. All the websites on StumbleUpon have been shared by the members, which means there aren’t a gazillion other pages for you to compete with.
Get to Know Your Target Market
Understanding the people you are marketing to is essential to building a successful business and StumbleUpon provides you with a great way to find out more about your target market. All you have to do is look at the lists of popular sites in your niche and the comments, which will allow you to see exactly what your prospects like and what they don’t. It’s a great way for you to learn what does and what doesn't work, so you can tweak your site accordingly.
StumbleUpon offers the small business owner many advantages and it’s definitely something every internet marketer should be using. Thus, if you want quality traffic without having to pay an arm and a leg for it, then you really should be taking advantage of this great social bookmarking community.
Your Potential Clients are Looking for you Online.
A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations. In fact, 30% of those surveyed have said they are using search engines, social media, local listings and online reviews when looking for accounting firms, with only 19% saying they are relying on recommendations from friends and relatives. [Read more…]
Can your accounting firm be found by potential clients today?
Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines, to social media, to online reviews.
Studies have found that clients go through five stages when selecting an accounting firm: [Read more…]
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the search engines and local search results.
- 85% of consumers search for local business information online rather than in a phone book.
- 61% of local searches result in a purchase.
- In the U.S., there are over 3 billion local searches per month.
- 59% of consumers say they use Google search on a monthly basis (or more) to find good local business.
- Almost 50% of all searches on Google are local. This is expected to rise to 60% within the next 12 – 15 months.
- 18% of local searches lead to sales, compared to 7% for non-local searches.
- More than 60% of consumers have used location information in ads.
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on.
StumbleUpon is a popular social bookmarking community where users can share online content they like as well as rating it. When you join this community, you have to specify what your interests are and according to the details you provide, you become part of a group of users who share the same interests.
When you find a website, article, video or photo you like, you can share it with the StumbleUpon community. If they like it, they will vote it up by giving it a “thumbs up.” The more popular it is, the higher it will rank in the list of websites within the same category. The higher its ranking, the more people will see it.
Considering that StumbleUpon has a few million users, it’s easy to see how it could benefit any business with an online presence. Not only do you get a lot of exposure but you can also be sure that you will be getting highly targeted traffic, due to the way the system is set up.
How to See Good Results with StumbleUpon
One mistake many internet marketers make is that they join StumbleUpon and share their own content. While there is absolutely nothing wrong with that, it isn’t quite as effective as many hope, which is why people give up before they’ve given StumbleUpon a fair chance.
The most effective approach with StumbleUpon takes a while longer but it delivers much better results in the long term. The first thing you need to do is establish yourself as a valued member of the StumbleUpon community. This means scouring the net for quality, relevant content and sharing it with the members of your group. The more content you share that people like, the more likely it is that people will start following you and keeping an eye out for what you share.
StumbleUpon Just Gets Better with Time
Eventually, once people see you always offer value, they will become curious about you and want to learn more, which usually means they will visit your profile. Then, when they see the link to your site, they will visit your site, curious to see what content you offer. At this point, it is critical that your site is populated with high quality content because you want people to share and vote up your website on their StumbleUpon accounts.
Soon, you will find your website in the list of popular StumbleUpon sites and you will be getting tons of traffic. Of course, to ensure people keep coming back to your site, you have to update it with valuable content on a regular basis. However, providing fresh, quality content is something you have to do anyway. StumbleUpon just makes life much easier when it comes to traffic generation.
Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn't very intuitive to use. On the other hand, webmasters who take the time to really optimize their websites for better user experience often find they're well rewarded, in both customer loyalty and revenues.
How do you optimize a website for the best customer experience?
Cut Down the Choices Per Page
If you can have just one choice per page, that's best.
Make it clear to your users what they should be doing on any given page. Often times a user comes to your website with just one goal in mind. Make it easy for them to achieve that goal.
If your site needs multiple steps, then cut those steps down as much as possible. Airbnb is a great example of this. Before they created their site, they told themselves that one requirement for launching the site is that the customer needed to be able to get from landing on their page to booking a room in three steps or less.
Today they're the largest self-serve short-term rental website, in no small part due to the ease of use of their website.
Cut down the choices per page. Make it easy for users to do what they want to do. If you have a multi-step process, cut down the steps as much as possible.
Watch People Use Your Website
Have your boy/girlfriend, grandpa, best friend or work associate used your website? Watch how they use it.
Where do they click first? Where do they get frustrated? What do they like? At what page do they exit?
You can learn a lot by watching real human beings interact with your site. It's more work, but it's worth doing at least a few times with every new design.
Create Metrics and Test
Let's say you're thinking about splitting up your longer articles into multiple pages. You want to see if users like this style better or the one giant long page style.
Instead of guessing, why not come up with a metric and split test it? One metric for this kind of test might be the length of time someone stays on the page. If they stay longer on one than the other, that means they're reading for longer.
Instead of guessing what your users want, come up with metrics that can measure it and split test it.
Optimizing your user experience is a very high leverage activity. Start by designing with as few options and steps as possible. Then get people you know to use your website and watch how they do it. Finally, create metrics for different versions of your site and split test them to see the results.