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Social Responsibility and Ethics

Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for ethical values, you show people integrity and empathy,...

Building a Twitter Strategy for Your Business

Twitter is a relatively new social media, yet it’s already becoming increasingly important in today’s business landscape to have a well thought-out Twitter strategy. Why is a Twitter strategy so important? Can’t you just skip Twitter and do okay...

Why It's Important to Deal with a PR Crisis NOW

Business owners facing a PR crisis often wait until the last possible moment before dealing with the issue. Unfortunately, this can cause the business immeasurable amounts of damage – damage that’s hard to measure, sometimes even years down the line. The...

The Zen of Social Media Marketing

Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing plan, but don’t know how to start, The Zen of Social Media Marketing is a great...

6 Tips to Help You Get Started with Facebook Ads

There are six great tips to help the newbie (and not so new) to get started in running your first campaign on Facebook.  You’ll find many of these tips to be just basic common sense, but many marketers forget to implement them in their campaigns. So, here are...