Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to its IPO, Facebook is still one of the highest traffic source on the internet.
All savvy business owners know that your business needs to be seen if you want to garner clients. If you want to take Facebook marketing by storm and you want to increase your profits like never before, pay attention to these five tips from the pros.
1. Entice The Referrals
To gain more traction on Facebook, you need plenty of new fans. Why not send your army of current fans out to get more? How do you get them to go out and market for you? You can ask nicely, but a more effective tactic is to bribe them. Use a referral code and give your loyal customers a discount whenever they tell a friend.
2. Free Is The Magic Word
Everyone loves free and it's amazing how people will come out of the woodwork the moment they hear the word. If you want to attract more Facebook fans and loyal customers, give your audience something they can use and don't charge for it. An e-book, e-report or video tutorial series filled with tips, tricks and advice work best. Once you've hooked them with your free offer, that's when you can offer an upsell item to really ramp up your profits.
3. Don't Forget Your Keywords
Remember to use your keywords in your posts, on your profile, in your Facebook ads, in the articles you share and on everything else. While Facebook posts don't show up in Google, Facebook does have its own search engine. Facebook will also ‘recommend' your page to like-minded individuals. Use your keywords and use them often when Facebook marketing for better results.
4. Get A Community Together
Your Facebook business page should make your fans feel as though they're part of the club. Make your page interactive and get your fans involved. Have a video contest where your fans can upload their own content and you can pick the best one. This a great way to get everyone involved and they'll be more likely to stick around even after the contest is over. Facebook marketing is about being social. Form your own unique community with your fans and your competition won't stand a chance against you.
5. Tie It All Together
For best results while Facebook marketing, tie everything together; your website, your Facebook business page, your Twitter feed and any other online presence your business may have. Facebook is an excellent tool for marketing, but the platform really pops when you can create the ultimate Facebook experience. If you can create a completely new online atmosphere for your fans, visitors and customers, you will keep them on your page longer and they'll be more likely to convert.
Speaking of your Facebook business page, are you projecting the image that you'd like to about your business. If not, why not take a minute to take a look at our Facebook Setup and Design Services. In about a month you'll have a rocking business page complete with statistics and reporting in place.
Even without a redesign, these five Facebook marketing tips can be used to ramp up exposure and profits using this popular social network.
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A Beginners Guide That is Not Just a Trend
Twitter has blessed the world with the hashtag (#). The hashtag is a simple way to track and organize content and discussion topics by a keyword. The marketing world is now able to utilize the hashtag on many other social media platforms. What may have started as a trend to spur on a conversation is now a major contributor in helping followers link to brands and products.
Where Can Hashtags Be Used?
Twitter is the obvious first choice for hashtags and the most versatile. Hashtags have popped up all over social media however, and have become a useful tool in marketing to get the conversation flowing and in making an easy gateway to products, promotions, and linking to your brand.
#Facebook, #Pinterest, #Instagram, #and any other #socialmedia platform can support the many uses for hashtags (see what we did there?). Check the platform you are using for how they use hashtags and their ways of applying them.
Proper Hashtag Usage
If you notice in the last sentence above, it does not matter if you use capitalization or not. However, spacing does matter since #socialmedia is much different from #social media. As soon as you add a space you are breaking the link. Once you placed the space between the words, you have now created the hashtag ‘#social' rather than ‘#socialmedia.'
Capitalization, while it doesn't change the meaning of your hashtag, can help the reader to understand it. #LampstandCreations is a lot easier to read than #lampstandcreations when scanning over a webpage. Remember your visitor is only looking for seconds before deciding to click.
Forget everything your second-grade teacher taught you – No punctuation necessary!
The great and powerful hashtag does not support punctuation. So as excited as you are about your new toenail polish – hashtag is not. Just add your hashtag and fancy it up with capitalization if you want, and you are good to go.
Any special characters will mess it up, and you will not accomplish what you are hoping to. Your hashtag hopes and dreams will be squashed before they start.
Hashtag & Marketing
When you begin using hashtags in for your marketing campaign, the best advice is to start simple and build up as you get used to using social media as a platform. Here are some quick tips:
- • Designate one or two people – too many people can create a cluttery mess. Don't overwhelm your followers…but don't become boring
• Keep it relevant – Keep your hashtags relevant to your business, but don't be so trendy that you go too far off brand!
• Create Buzz – promotions, contests, raffles, exciting new things!! Make people want to come to you – stay – and check in often!
• Keep your hashtags specific to what you are talking about – don't be too vague so that no one knows what the hashtag is referring to
• Keep it simple – Hashtags should not be more than two words
Proper use of hashtags is mostly common sense. You are already paying attention to trends and how social media is being used in marketing. Watching how your competition is using hashtags and following these simple tips, will have you well on your way to #hashtagging your next promotion.
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Catch Their Eye in the Pinterest DIY & Crafts Section
It’s not enough to just have a great idea. Much like real estate is about location, great ideas are all about presentation. Seeing a polished finished product is great but a much greater impact can be made by seeing a masterpiece in the process of being finished. Imagine if you could have been present when Michelangelo was applying that final brush stroke to the ceiling of the Sistine Chapel!
Maybe you or your audience aren’t the next Michelangelo of papier-mâché, but the thrill of seeing a work in action still leaves an impression. Here are a couple tips and tricks to get your audience’s attention and keeping them coming back for more.
Lights, Camera, Action!
Photography is essential to reach your audience. It’s the very first thing that grabs their attention. If too much is going on in the picture they will miss the point or get confused. You don’t want to lose them before they have tried your great idea. It doesn’t matter if your DIY or craft is useful or simply artistic having a great shot can make all the difference.
Another attention grabber is the personal touch. Get up close when capturing those crafts that represent those precious moments. Soften the lighting and keep the focus on the project and the picture free from clutter. For the sentimental or memory DIY or craft you don’t need the action shot. The finished project is more important. You want to elicit an emotion with this type of project.
There are many types of projects and you have to tailor your photos to both the type of board and your audience. If you want to bring in an emotion maybe even include a grandparent or a child (or both). If it's a general project an up close action shot with bright colors can be exciting and make the reader feel inspired. Enlighten and inspire and you will have faithful followers repining daily.
Application & Resources for Pinterest
- Check out this example of a personal memory craft found on Pinterest with 4571 Repins
- Go to this link on Pinterest to see an action craft photo with 5486 Repins
Here at Kafe Digital Marketing we reveal the unseen for busy entrepreneurs and businesses. Let us help you work smarter not harder. Why not take advantage of a free 15-minute consultation to answer your most pressing needs.
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Attention Brands, Bloggers, & Pinners!
The old saying still holds true, that there is always room for improvement. Assuming you do not have over 60k followers already, you most likely would like to increase your following. Within 10 minutes you can improve your Pinterest profile and interaction! You may even be able to do it in less time if you already have the area covered.
Keep it Easy
People tend to search for simple words or phrases first. Not everyone has the creative mind you do. So, name your boards simply and not too creatively. Not that you can’t have fun, just keep it simple and down to 1 or 2 words.
Stay Organized and Exciting
Make sure you update your boards and keep what is most relevant at the top. Christmas boards need to be at the top at Christmas, and so forth. This also applies to seasons and with what is relevant to your company or current topics.
Having your boards in the wrong category can be frustrating for followers. Not only can you hurt your Pinterest SEO, you could also be removed from search engines altogether! Keep your boards organized within their own category. If you have a specific genre stick all the boards having to do with that genre together. You wouldn’t’ want to go to a category on ‘Baking’ only to find boards about building cars.
Don’t be afraid to change your board covers every so often though. It keeps things looking new and exciting!
Sshhhh! Keeping it Secret
Creating a secret board gives you a chance to try out new ideas without making them public right away. It also gives you a chance to get your thoughts together. It can be fun to just try out new features too! You may not ever actually post the board but this way you have gained some experience.
A secret board is also good for testing. Sometimes images that may have worked well on a website don’t transfer well to a pin. Secret boards can also help to avoid embarrassing or confusing board posts.
Leave & Delete
One of the most important things you can do is get rid of clutter. Any board that you have less than 25 pins and you don’t regularly update with new pins – delete. No one is checking it and your board looks unmanned! You don’t want to run the risk of looking stagnant!
Leave any group you no longer love and contribute to regularly. You want to look fresh and appear that you have purpose.
Last but not least, copy your Pinterest widget’s code. (click on the “<>” button). By keeping an updated copy you can add it to every blog post or email blast. This way your updated board is seen and easily accessible to all your fans!
In 10 easy minutes or less your board will be buzzing and looking fresh!
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Facebook Groups as VIP Rooms
The magic of Facebook is that you can connect with people from around the world. For a growing business this is a gold mine of customers and potential consumers. But an individual doesn't want to be another number on your number of “likes.” It is simply not enough to have a Facebook page with fans. You need to keep your fans engaged and make them feel special. People like to feel heard and Facebook groups can do just that.
You Have Facebook Fans: Now What?
Catering to many cultures and interests requires individual groups. A Facebook group is a tool every business can, and should, use to get to know their fans and turn those who are just followers into customers.
Facebook groups allows you to zero in on what your customers want. Groups are a set apart dedicated space, like a little room, where you share updates, photos, or new products that may be of interest to a specific target audience.
You can even set the privacy options for each group to reflect the exclusivity you want. You can choose between secret, private, or public settings. This allows you to let others see who is in the group and even see what the hot topic is. You are creating buzz and other people will want to be a part of the conversation! Essentially groups can help you create a way to manage your fans as you grow but not lose that personal touch.
Using Groups for Marketing
Groups are a great marketing tool. Not only are you keeping your customers informed about upcoming products or services – you can now ask questions and get input.
What a valuable asset!
You don’t have to go out and hire a team every time you want to know what your consumer wants. Sometimes you simply want a quick thought about a new idea or product. This is where Facebook groups is handy. Loyal customers can feel they are included as a company “family” and enjoy offering input. This also makes them want to try “their” product.
Groups can also be used to provide customer support.
Groups can be as narrow or broad as you want. For example, if you design perfume you could create a group for just musk or floral scents or a group to hold a contest for your customers to come up with a new scent combination or a wider niche group consisting of general favorites.
The possibilities are endless. As you work to grow your business you will find that your fan base may become more varied. Groups is a great for creating ways to stay organized without losing touch with who really matters – your customers.
Applications & Resources for Facebook Groups
- Check out a few tips on how you can use Facebook groups at Social Media Examiner & by Brett Ramsburg
- Find out the difference between the three settings of groups at AdExpresso
At KAFE Digital Marketing we reveal the unseen for busy entrepreneurs and businesses. Why not take advantage of a free 15-minute consultation to answer your most pressing needs? We're here to help.
When it comes to internet marketing, it pays to be in the know. The key thing to remember is that some of today’s most effective strategies may be rendered obsolete in a few years’ time. A good way to stay ahead of the competition is to follow what experienced and reliable marketing experts, such as the pros here at KAFE Digital Marketing, have to say. We’ve made it easy for our clients to be in the loop through any of these methods: [Read more…]
Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway.
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release sites and other web pages.