It’s Not A “Bonus” or Add-On
Anyone who is treating search engine optimization as an optional add-on is behind the competition. Not to mention they are missing an indispensable part of their online market. Organic search has become a crucial part of every business.
Being not only found on Google but ranking high enough to be quickly and easily visible is important because that is where the search will begin and from where your traffic will flow!
Surprisingly, your placement within Google rankings is impacted greater by external factors!
When you have links from other websites within your genre, that hold prominence Google counts that in your favor. The more traffic from these links the better it looks for you! Right from the start, SEO should be woven into the fabric of your marketing campaign.
SEO is Not Your Customer!
It doesn’t matter how great your Search engine optimization is if your product is out of touch with your customer. Google is making a huge change, and it includes your customer’s feelings! Google cares about their business too. They will not keep ranking your site if your reviews are poor.
There is No Installing SEO Plug-Ins
Internal link architecture, navigation, website structure, information architecture, and much more are all included in technical SEO. There is no way to click a box and magically have all your search engine optimization fall in line.
Businesses everywhere are losing traffic and opportunities because leaders do not understand or lack the skills to dominate organic search. Experienced SEO specialists can make your business bloom by strengthening your marketing campaign and prevent pricey errors like slow websites from needless plug-ins and failing to audit your site.
It’s All About Data!
Understanding search marketing takes pre-planning and periodic auditing and SEO experience. You need the data and to get the data you need to do the research. You need an expert to research what kind of content you should have, where your audience is to focus your social media, and whether or not paid traffic can boost your reach turning traffic into paying customers.
Only an SEO expert can hit all those points and make your business stand out rather than sink to number 10 or worse. By combining the efforts of your PPC and your SEO experts, you are creating a powerhouse team. This is where you can make your budget work for you rather than watch your pockets empty into projects with little return.
Search Engine Optimization Won’t Fix Your Product/Service
SEO is for getting you out there and getting you seen and reachable. It is about making you approachable and keeping you at the top of your game. However, nothing can fix a product or service that simply is not up to par.
You cannot blame SEO if you simply are not producing what your clientele wants. SEO is not a Band-Aid for a broken product. Your SEO team may be working overtime to bring you to the top of search engines, and your social media may be rocking out some great content. Nevertheless, if your product or service is not at a quality, that produces good reviews – Google will sink you fast.
You have to trust your SEO team and listen to your customers if you want to rank in the top search engines in 2015.
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Will You Be Among The Banned?
Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for your site. Moz’s Spam Score has finally gone live to help keep you in the clear. You may already be working hard on your SEO.
Wouldn't it be a shame if you passed up this important check and ended up at the bottom of the search pile?
Avoiding the Worst Case Scenario
The worst case scenario is that Google’s algorithms tag you and you are banned from Google. The slightly softer side is that you are penalized and sunk into the depths of Google. Either one of these scenarios can be a dire consequence for your (once was) growing business.
Thankfully, Moz has done the work for us! They have researched what Google is looking for and developed the metrics to help. In order to not offend the Google gods, Moz has developed a scoring system. This scoring system tracks down roughly 17 specific “spam flags” that Google seems to tag most.
Now your site can be given a score that will basically reflect how many flags your site may be sending up. Nothing specific could get you disciplined by Google, per say. The thought is that the more flags – the more likely you are to face the worst case scenario.
Spam Analysis & Careful SEO
Moz’s “Spam Analysis” is focused on subdomains. It’s a rare thing to find link spam knotted up with pages or root domains. There is a lot of detail letting you know why there is a flag and where it is coming from.
Even with all these tools and with the future improvements that Moz has planned, there is only so much a program can do. Still, this is a great place to filter through and sort links. Good ole’ fashion know-how and discretion is essential. The site also offers a Disavow File tool so you can continue to sift through and eliminate offending links.
Spam Score won’t catch every little thing!
Don’t Get Lost In The Shuffle!
If you have not had all the experience in the world with SEO, but you have been making a gallant effort, you may have gotten yourself into some trouble without realizing it. By using the disavow tool you could repair your relationship with Google. By being proactive you could avoid being penalized altogether.
Better yet, find someone who is experienced to fix up your site if necessary. This way you don’t have to worry about losing your good standing!
Read More: http://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk
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An Audit: How Long Has it Been?
Whether you have never had a website audit or perhaps it has been eons since you have had one – you need to! Your website is up and running, and perhaps you feel it is getting traffic, so it must be doing well. Right? Let’s explore the benefits of a website audit and why having one done is absolutely crucial. Perhaps there are areas that could use tuning up to improve performance and optimized to turn visitors into leads and then customers.
There is so much to explore!
What You Are Missing?
One thing a website audit looks at is performance. When someone lands on your website how well does it perform? You know how you want it to look and the content makes sense to you – it’s your content. A website audit also evaluates your websites technical performance. Basically how easy can even a novice find information on your website and intuitively get from one page to another.
By now everyone has at least heard of SEO. But you may not be aware of any missed SEO opportunities. This is where an audit can really help your website. There may even be areas where some well-meant SEO attempts could be hurting you. Too much focus on search engines and not enough on actual users can make your website feel robotic. An audit can help you have well-rounded SEO opportunities.
What good is a website if you aren’t generating leads?
You cannot simply look at your website and know whether or not your lead generation and conversion is effective. A proper audit can do this. The purpose of a website is to draw visitors in and convert those visitors to leads. Without recognizing where there may be lacks in your landing pages you can’t optimize them to do this.
You only have seconds to convert leads!
Experience is A Must
Website audits need an experienced touch. It is especially difficult for someone who wouldn’t consider themselves much of a technically experienced individual. It’s best to go with someone that understands what you are trying to achieve and takes the time to listen to your needs. They need to have the know-how and experience in website audits.
Get back on track and find out where you could improve your reach and reveal the unseen!
Read more: www.blog.hubspot.com
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A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will come back to your website and even share it with their friends and colleagues. This means you have the opportunity to convert online visitors into customers.
So what does it take to make and keep your website SEO and user-friendly? Focus on the following improvements. However, it’s important to understand that these 10 improvements can only be started after your website has undergone an audit. The surgery doesn’t come before the checkup, right? Always determine what you need to change first, and then change it. See what we mean below.
See our Infographic:
Improve User Experience and Online Conversions
First order of day is to always focus on converting your website visitors into loyal customers. You can accomplish this by making simple tweaks to your website so that it gives visitors a better user experience (UX). A website audit report will determine what UX issues are preventing your website from converting visitors into leads or sales. If your site is not user-friendly, you can expect a backlash from frustrated visitors. For instance, Forrester and Akamai found that 79% of online shoppers who experience a dissatisfying visit are less likely to buy from that site again.
Fix Page Errors
Page errors are both an SEO and usability issue. According to a study by Jupiter Research and Akamai, 28% of dissatisfied online shoppers blame their dissatisfaction on error messages. Error pages are usually caused by faulty URL structuring or outdated internal links. For example, if you moved or deleted a page, but other pages still link to it, your visitors will most likely encounter the HTTP error 404 (not found). Only an audit will allow you to track all these error pages.
Address Title and Meta Issues
Another crucial factor is the population of page titles and meta descriptions with correct keywords. This may well be giving your website SEO problems as meta data is used to communicate with search engines. Sadly, not many business owners are aware of this fact. The SMB DigitalScape report and BIA Kelsey found that 56% of small and medium-sized business (SMB) websites do not use meta descriptions. This is both a problem and an opportunity for you. Fix your title and meta issues today, while your competitors have yet to resolve theirs.
Check for Navigation & Usability Issues
According to Forrester, 49% of websites do not even comply with basic usability principles. It’s no wonder that 50% of online sales are also lost because visitors can’t find content they are looking for. It becomes even more complicated when mobile traffic comes into the picture. According to Keynote, 44% of mobile users have encountered navigation problems. So, when you get an audit, make sure it includes a navigation and usability check, and for all devices, including smartphones and tablets.
Determine Web Design Mobile Responsiveness
As mentioned above, your website needs to be easily navigated through and usable regardless of the device the visitor is using. Otherwise, you risk losing that potential customer. A survey by Sterling Research and SmithGeiger for Google found that 96% of users have come across a website that’s not designed for mobile. Separate research by BIA Kelsey showed that 93.3% of websites are not optimized for mobile. Now, how can you definitely determine if your mobile-responsive and mobile-friendly? An audit report will test the “responsiveness” of your site. You will know if it automatically adjusts based on the screen size and device being used to view it, and if it is mobile-friendly.
Uncover Issues Slowing Page Load Speed
Also a major usability issue is slow page load time. Forrester and Akamai found that 47% of consumers expect a web page to load in two seconds or less. Can your site meet this expectation? Hopefully! Some 33% online shoppers are dissatisfied with a retail website that loads slow, Jupiter Research and Akamai found. Some 42% of users, who have two or more years of Internet experience, cite “quick page loading” as important factor to their loyalty. Don’t lose these prospects and customers.
Ensure Content Converts Visitors to Leads, Sales
Content may also prevent visitors from converting into customers. If visitors do not find your content informational, engaging, and useful, they will leave. A new set of eyes is great when evaluating content as business owners tend to appraise their existing content based on their perspective, not on the customer’s point of view. No wonder, users can’t find the content they need 60% of the time, according to research by User Interface Engineering. That’s too bad as 90% of consumers find custom content useful, according to the Custom Content Council.
Make it Easy for Prospects to Contact You
If there’s any takeaway from this article, this is it: make sure your website contains your contact details! The SMB DigitalScape report found that 60% of SMB websites are missing either a toll-free or local telephone number on the home page. Some 65.7% had no form-fill option to allow consumers to request information while 74.7% were missing an email contact link on the home page. A website audit report will check all your pages for contact information and recommend where you need to put it to ensure it’s visible to your visitors.
Identify Elements That Increase Bounce Rates
Bounce rates also matter. A high bounce rate means your users leave without going to another page., which could generally mean that what they saw at a page they landed on did not interest them. They “bounce” when they exit without taking a positive action on-site (such as signing up to your newsletter or reading the next post in your blog). Content websites typically have a 40%-60% bounce rate, according to Google Analytics. If yours has a much higher bounce rate, then there’s obviously a problem you need to address immediately.
Be Up-to-Speed with Google Algorithm Updates
The final item on this infographic was saved for last for a good reason. It’s perhaps the No. 1 reason why you should give your website a good audit. According to marketing software developer Moz, Google changes its search algorithm around 500 to 600 times a year. Most of these changes are very minimal and will not affect your website. Some updates, however, can hurt your rankings on Google if the site does not comply with that update. An SEO forum found that Google’s Penguin update negatively impacted 65.71% of members’ websites when it was launched in 2012. A year before that, the Panda algorithm update hurt 40% of websites, members polled by the forum said. With at least two in three people using Google over any other search engine, you simply should pay attention to these algorithm updates and ranking on Google.
Get Free Consulting on Website Audit
The 10 website improvements mentioned here will not only make your website friendlier to search engines, they will also give your users a better experience on-site. Being SEO and user-friendly helps your website convert more visitors into leads and sales. All this starts with finding out what issues your site is facing; this can be done through a website audit report.
We’ll give you a free consultation on website audit report to ensure you understand exactly how this service can benefit your business today. Call us now or send us a message so we can schedule your free consultation.