When it comes to business marketing, one of the most important things to consider is your online reputation. Remember that 90 percent of all consumers search the Internet to look for products and services; therefore, what those consumers find online about your business will determine whether or not they choose you over the competitors.
There are so many forums in which both happy and disgruntled customers can air their emotions about your business – including social networking sites, review sites, and blogs, among others – and it is your responsibility to manage what is being said about your business. How do you do that? Here are three ways to protect your online reputation:
How to Protect Your Business
Good business practices. Think of it this way: when you are doing things the “right” way, and acting as an upstanding business entity, it will be harder for people to say bad things about you online. Stock your website with relevant and useful content, participate in social forums in a positive and progressive way, and exhibit good customer service practices in order to stay on peoples’ good sides. [Read more…]