Missing Out Due To Paper?
At one time, using flyers, brochures, and coupons were some of the most popular ways to reach your local market. Since the digital age has taken over, paper hasn’t had the same impact it once did. If you are strictly dependent on that same old way of marketing you could be missing out on some valuable tips.
Your dental business could be overdue for a much needed checkup!
Your Target Population Has Shifted
Many dental offices, and local businesses in general, still rely on the old ways of attracting customers. They're hoping that someone will take the time to look up from their smartphone to read a billboard or flyer. When the need arises will they even remember you, or are they more likely to check online?
One study noted that 72% of internet users searched online for their health information. Google, Yahoo, or Bing are the favored search engine for 77% of those who searched. A whopping 80% have looked to the internet for answers having to do with specific health topics.
Your Efforts Are Not In Vain
It’s not that everything you have been doing is wrong – far from it! Something is always better than nothing. You have been getting your name out there and word of mouth is still an important way to start building a reputation.
But the time to act is now!
Your clients and future clients are online searching for their healthcare solutions. Integrating online marketing into your dental practice will give you prime marketing real estate – Location, Location, Location!
If you are searchable then you can be found. Who uses the Yellow Pages when they can search at the speed of the internet?
You Are Not Alone
Thankfully you are not alone. You will start with a great website that catches the eyes of your future clients. It needs to be up dated regularly, intuitive, and easy to navigate. You have only seconds to grab them and keep them.
Your website needs to be Search Engine Optimized (SEO). You need to be found easily – Everywhere! Through articles, info-graphics, videos, and great reviews from loyal customers you will be at the top of search engines in no time. You need to create local buzz, be active on social media sites, and keep track of your online reputation.
One negative review can hurt your business. How can you make it right if you don’t even know about it?
It can all seem overwhelming. Thankfully, there are organizations out there that can provide all this for you. Monitoring your reputation, creating local buzz, SEO, perform a website audit (if you already have one), and much more can all be handled for you while you get back to what is important: Your Clients!
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The backbone of any business is communication, and it's even more true for a solo business owner who works remotely with contractors and clients around the globe. One of the most exciting things about the Internet is the way it enables us to talk with people on the other side of the world. No longer are we tethered to a certain office, or even a certain continent.
I would venture to say that the old saying about time being money may be true, but equally as true is the statement that communication is money. Good communication leads to greater productivity and efficiency, and a lot more fun! Here are some free technology tools that will keep you and your team feeling like you're working across the hall from each other, not across the globe:
Skype is a software program that allows users to make voice calls over the Internet. But it doesn't stop there; you can chat, share screens, send files, and more. It's great for group chats or calls, but the quality can be a bit sketchy, so don't use it for mission-critical calls with clients, or for calls you want to record for future distribution, if quality is an issue. Find out more at Skype.com
It may seem strange to consider Twitter as a communication hub, but it has a lot of benefits. Its 140-character limit ensures that everyone is brief and to the point, and its 24/7 availability from mobile phone, computer, or iPad means most people are within reach at all times. You can create lists or follow specific terms or hashtags (#). It's fairly reliable and free. The drawback: Your conversations are public, but it's great for quick check-ins when email may not be an option. Find out more at Twitter.com
Yahoo and Google both provide free email-based groups. Set your privacy level and invite members. Members can read messages via email or online, and you can share images and documents in a private web-based hub. Email groups are terrific for ongoing communication. Find out more at Groups.Yahoo.com and at Groups.Google.com)
Creating a group via Flickr may not be your first thought, as the site is known for sharing photos, but it's much more than that. You can “friend” people and create private groups, complete with message boards. If you need to share video or photos, you're in the perfect spot! Basic membership is free. Find out more at Flickr.com
Another entry in the Google suite of applications, Google Buzz is a social networking and messaging tool that works with Gmail. You can share links, photos, videos, status messages and comments from Twitter, Picasa, Flickr, and Google Reader. “Conversations” are sent to your Gmail inbox. Some people are bothered by the world domination of Google, while others enjoy the integration. Google Buzz is great for brainstorming and sharing of visual information and content. Find out more when you sign up for a Google account.
If all you want is a basic conference call service with recording capabilities, look no further than FreeConferenceCall. No reservations are required, and you can accommodate up to 96 callers. One recording is held at a time. Find out more at FreeConferenceCall.com
If you're looking for a solution with customer support and a lot of advanced features then you'll want to check out Instant Teleseminar. With this paid program you can host basic conference calls, allow up to 2000 listeners via online webcast, host live powerpoint presentations online, have live chats, monitor incoming feedback and more! Check it out at InstantTeleseminar.com
MeetingOnNow is a online video conference room where you can host up to 100 participants in a single session. You can also host unlimited conferences a month so you can sell, train and communicate to your hearts desire without paying a dime more. You also have the ability to record your audio conference with just one click of your mouse. They also offer text conferencing so people who don't have audio capabilities can participate. There's secure encrypted connections so your message cannot be intercepted, hijacked or spied on. Pretty cool, huh? Learn more at MeetingOnNow.com
Now that you've seen this assortment of ways to talk, write, chat, IM, and hook up, you have no excuse for staying out of the loop. Get connected, and get profitable! And if you need any pointers, be sure to give me a jingle.
photo credit: mac_filko
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level: