Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to its IPO, Facebook is still one of the highest traffic source on the internet.
All savvy business owners know that your business needs to be seen if you want to garner clients. If you want to take Facebook marketing by storm and you want to increase your profits like never before, pay attention to these five tips from the pros.
1. Entice The Referrals
To gain more traction on Facebook, you need plenty of new fans. Why not send your army of current fans out to get more? How do you get them to go out and market for you? You can ask nicely, but a more effective tactic is to bribe them. Use a referral code and give your loyal customers a discount whenever they tell a friend.
2. Free Is The Magic Word
Everyone loves free and it's amazing how people will come out of the woodwork the moment they hear the word. If you want to attract more Facebook fans and loyal customers, give your audience something they can use and don't charge for it. An e-book, e-report or video tutorial series filled with tips, tricks and advice work best. Once you've hooked them with your free offer, that's when you can offer an upsell item to really ramp up your profits.
3. Don't Forget Your Keywords
Remember to use your keywords in your posts, on your profile, in your Facebook ads, in the articles you share and on everything else. While Facebook posts don't show up in Google, Facebook does have its own search engine. Facebook will also ‘recommend' your page to like-minded individuals. Use your keywords and use them often when Facebook marketing for better results.
4. Get A Community Together
Your Facebook business page should make your fans feel as though they're part of the club. Make your page interactive and get your fans involved. Have a video contest where your fans can upload their own content and you can pick the best one. This a great way to get everyone involved and they'll be more likely to stick around even after the contest is over. Facebook marketing is about being social. Form your own unique community with your fans and your competition won't stand a chance against you.
5. Tie It All Together
For best results while Facebook marketing, tie everything together; your website, your Facebook business page, your Twitter feed and any other online presence your business may have. Facebook is an excellent tool for marketing, but the platform really pops when you can create the ultimate Facebook experience. If you can create a completely new online atmosphere for your fans, visitors and customers, you will keep them on your page longer and they'll be more likely to convert.
Speaking of your Facebook business page, are you projecting the image that you'd like to about your business. If not, why not take a minute to take a look at our Facebook Setup and Design Services. In about a month you'll have a rocking business page complete with statistics and reporting in place.
Even without a redesign, these five Facebook marketing tips can be used to ramp up exposure and profits using this popular social network.
Fill out this form or call us
Plan an Online Marketing Campaign Today and Attract More Potential Patients for Your Obstetrics and Gynecology Practice
Why do women seek the help of an OB/GYN?
For some women, it isn’t easy to open up about delicate medical issues. However, studies suggest that many of them tend to actively seek the help of a professional online to discuss their health concerns.
There are many reasons why women seek the help of an OB/GYN like yourself, but according to the Centers for Disease Control and Prevention, 71% of these potential patients are looking for preventive care, while 16% are looking for information about a new problem.
Will they find you when they need you?
Your patients are searching for health information on the Web.
Let’s face it. The Internet has taken the place of Yellow Pages and brochures when it comes to providing information. Its accessibility and ability to return results instantly trigger people, particularly those searching for health information, to use it more and more for information-gathering.
The Pew Research Center has revealed that a massive 74% of patients go to the Internet to research about specific diseases or medical problems, while 63% seek certain medical treatment or procedure online. Almost 8 out 10 patients say they began their research at a search engine such as Google, Bing, or Yahoo.
Do you have a website? Can they find you on search engines?
Smartphones are increasingly being used in health information-gathering.
The rise of mobile technology has made a huge difference in the behaviors of your potential patients. Today, they are not just searching for you using their desktop PCs. They are also searching for you using their mobile devices in their bedrooms, bathrooms, or even while on-the-go!
According to the Pew Research Center, more than half, or 52% of smartphone owners gather health information and health-related services on their phones. Is your website mobile-friendly?
Your colleagues and competitors are using social media. You should too.
There’s no denying the power of social media in building one’s online presence and increasing engagement to one’s brand, product, or services. Most of your colleagues and competitors understand this, that’s why they are ramping up their social media marketing efforts.
According to data collected by Medscape, Facebook is the most popular social media platform for OB/GYNs in all age groups, being used by 70% of those 31 to 40 years of age, and even by 42% of those aged 61 to 70 years. LinkedIn and Twitter closely follow Facebook in terms of the number of OB/GYNs using them.
Are you active on social media?
Today’s patients are becoming more and more tech-savvy.
When searching for information online, your patients use search engines, read reviews, and watch online videos above anything else.
A study by the Pew Research Center has revealed that:
- 80% of patients have looked online for information about a specific disease or treatment.
- 34% of Internet users have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
- 25% of Internet users have watched an online video about health or medical issues.
The use of chiropractic or osteopathic manipulation has remained stable through the years. There are 19.4 million adults who have sought for chiropractic help at one point in their lives. And there are 1.9 million children who have sought for chiropractic help at one point in their lives, according to the National Health Interview Survey, National Center for Health Statistics (NCHS). [Read more…]
Despite the fact that most internet marketers are fully aware of the value of social media to their marketing strategy, very few make proper use of StumbleUpon. This is for various reasons, including the fact that many see StumbleUpon as just a simple social bookmarking site where all they have to do is share their content and that’s that. Another common reason is that people are so focused on Facebook and Twitter, they feel that StumbleUpon can't possibly offer similar results.
The fact is that StumbleUpon can offer great results, sometimes even better than many other social media platforms. This is because this social bookmarking community is designed to share online content and drive traffic to other websites. It’s not meant for people to have long conversations about what they are doing, like Facebook, nor is it meant to act as a quick communication platform like Twitter.
You Are Guaranteed Targeted Traffic
One of the biggest benefits of StumbleUpon is that you can be certain you will be marketing to your target market. All the people who will be viewing your links and eventually getting to your site are people who really are interested in the topic. The system is designed in such a way that shared links are categorized by topic of interest, which means they will be shared with people who have the same interests. You will find your conversion rate will skyrocket because of how highly targeted your traffic is.
It’s Easy to Get Your Content Discovered
When you share your content on StumbleUpon, you have to add a description as well as tags and keywords. This makes it easy for your content to be found because you can use broad keyword. In fact, it’s better that you don’t get too specific because unlike the popular search engines, there isn’t much competition. All the websites on StumbleUpon have been shared by the members, which means there aren’t a gazillion other pages for you to compete with.
Get to Know Your Target Market
Understanding the people you are marketing to is essential to building a successful business and StumbleUpon provides you with a great way to find out more about your target market. All you have to do is look at the lists of popular sites in your niche and the comments, which will allow you to see exactly what your prospects like and what they don’t. It’s a great way for you to learn what does and what doesn't work, so you can tweak your site accordingly.
StumbleUpon offers the small business owner many advantages and it’s definitely something every internet marketer should be using. Thus, if you want quality traffic without having to pay an arm and a leg for it, then you really should be taking advantage of this great social bookmarking community.
Your Potential Clients are Looking for you Online.
A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations. In fact, 30% of those surveyed have said they are using search engines, social media, local listings and online reviews when looking for accounting firms, with only 19% saying they are relying on recommendations from friends and relatives. [Read more…]
You need professional help!
You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business.
You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action.
Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI.
Interested in discovering the benefits to using a dynamic presence tracking and traffic metrics system? Then read on!
- Gain Insight into Your Organic/Search Engine Traffic
How much organic traffic are you getting from the major search engines—Google, Bing, and Yahoo? Is your organic traffic growing or has it plateaued?
If you cannot answer these questions, then you’re not seeing the bigger picture!
Monitoring your organic search engine traffic is vital to the continued optimization of your business website and the success of your online marketing campaign. Without organic search engine traffic data, you wouldn’t know how much traffic your website is getting from the major search engines.
- Gain Access to Your Search Query & Keyword Data
Do you know what search queries and keywords people have typed into search engines that displayed your website in the search results?
Without an advanced presence tracking and traffic metrics system, you wouldn’t have access to your search query and keyword data, and your SEO efforts will suffer. Neither would you know the average position of your website in the search engines for each search query, what pageson your website are getting high or low rankings, or what pages are getting the most or least amount of traffic. Therefore, you’ll have no idea what content and pages should be optimized.
In other words, without organic search engine traffic data, you wouldn’t be able to objectively determine if the time, money, and effort you’ve invested into your web pages is paying off or if they were completely wasted.
- Get the Lowdown on Your Website’s Rankings, Impressions, Clicks, & CTR
Do you know the overall performance of your web pages? Do you know the exact web pages that get displayed and visited after coming up in the search results for different queries? Do you know what the average position of each of your web pages is?
Studies show that the first organic result on the first page of Google’s SERPs has an average click-through rate (CTR) of 17.16%. The second organic result has an average CTR of 9.94%, with the third managing an average CTR of 7.64%. The sixth, seventh, and eighth positions manage average CTRs of only 1%, with the tenth position managing an average CTR of only 0.51%.
It is clear from these statistics that it is very important for websites to attain the first ranking on the first page of Google’s SERPs if they want to drive maximum traffic, leads, and conversions to their websites.
By gaining access to your website’s rankings, impressions, clicks, & CTR metrics, you’ll know if your search engine visibility is expanding, and for what search terms and keywords. You’ll also know what keywords to optimize to improve your website’s rankings on the organic SERPs of major search engines.
You’ll be able to determine how popular your brand is by assessing your search volume for queries that mention your brand. Lastly, you will know what web pages and content are ranking and bringing in the most traffic, and you’ll know how to optimize those web pages and content for maximum conversions.
- Gain Insight into Your Referral Traffic
Do you know how much traffic your website is getting from external websites?
Traffic coming to your website from external sources is known as referral traffic. External sources include blogs that are recommending your business by placing outgoing links from their blogs to your website;online directories you have listed your website on;national or regional news sites (as well as industry news sites) that have picked up your press releases or content, and have placed links in their stories to your website; and online forums that are talking about your business and linking to your website.
By gaining access to your website’s referral traffic, you’ll know much traffic you are getting from online directories. You’ll know if people are talking about you, what they are saying about you, and which of your web pages they’re linking to from their blogs and online forums. You’ll also know if people are sharing your content and linking back to your website, and if your business and website are being featured on different news sites via your press releases and other publicity campaigns.
- Gain Access to Your Social Traffic Data
Do you know how much traffic your website is getting from social media?
Your social media traffic comes from your social media accounts, such as your Facebook profile/posts, Twitter profile/posts, Google+ profile/posts, and LinkedIn profile/posts. While social media marketing is great for reinforcing brand awareness and encouraging positive engagement with your leads and clients, you won’t be able to plan successful social media marketing campaigns or improve existing ones without consulting social traffic data.
By gaining access to your social media traffic, you’ll know exactly how much traffic you’re getting from your social media accounts and posts. You’ll also learn which of your social media accounts is better at driving traffic and which of your posts drives the highest CTRs. With the valuable insight you’ve gained, you can optimize your social media accounts and drive more visitors, leads, and conversions.
- Get the Lowdown on Your Paid Traffic Data
Do you know how much traffic you’re getting from your online advertisements?
Your paid traffic data comes from platforms such as Google AdWords (including AdWords Remarketing), Yahoo! Bing Network, and Facebook Ads.
By actively monitoring the traffic being generated by your online ads, you’ll be able to objectively determine if the money you’ve invested in paid traffic services, like pay-per-click (PPC), has generated decent ROI. You can avoid spending blindly on online advertising as well as serious financial losses by analyzing your paid traffic data to gain valuable insights.
- Get the Inside Scoop on Your Direct Traffic
Do you know how much direct traffic your website is getting?
Do you actively and consistently measure the direct traffic your website is getting? By reviewing your direct traffic data, you’ll be able to identify which of your URLs is the most popular destination for direct traffic, which addresses appear most often in Google’s auto-completion, and which of your web pages is bookmarked most often.
Such valuable data will give you the opportunity to redesign your web pages so that they address users’ needs both accurately and quickly. Moreover, since your website’s URLs are mentioned in your traditional advertising campaigns, analyzing direct traffic data will help you determine how successful your traditional advertising campaigns are at directing traffic to your website, and will help you gauge the strength of your brand recall and domain recall.
- Analyze Your Website’s Abandon Rate & Keep Visitors from Bouncing Off
Do people visiting your website like what they see? Do they find what they are looking for? How engaged are your visitors? Are your pages loading fast enough?
Your website’s abandon rate is the percentage of single-page sessions—or sessions that resulted in the visitor leaving your site from the entrance page without interacting with the page. Websites with high abandon rates generally have lower sales and lead conversions.
There are many factors that contribute to high abandon rates. Visitors tend to leave websites from the entrance page if the site possesses design and usability issues. Perhaps the website takes too long to load or the web pages aren’t optimized properly (i.e. the web pages do not correlate with the search terms that brought visitors to the website, or the web pages do not correlate with the ads being run or the keywords that were purchased).
By keeping a close eye on your website’s abandon rate, you’ll know if people like what they see on your website, and if people find what they’re looking for. You can also use yourfreshly gained insight to optimize your website’s design and content, and measure your visitors’ depth of engagement on your website. This in turn can significantly lower your website’s abandon rate and positively impact your sales and lead conversions.
- Gain Cutting-Edge Insight by Measuring Your Online Presence, Rankings, Traffic, and Other Metrics with Our Easy-to-Use Advanced Presence Tracking and Traffic Metrics System!
You need to gain cutting-edge insight into your website’s presence, ranking, and traffic so that you’ll know what to optimize to drive maximum conversions and what areas to invest your marketing budget in for maximum profitability.
In today’s competitive business environment, you cannot afford to take your online presence, rankings, and traffic metrics for granted. Your competitors certainly aren’t. Do you want to be left in the dark about your business website’s current state, and continue to blindly apply various strategies without being able to measure conversions and other factors? Of course not!