Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to its IPO, Facebook is still one of the highest traffic source on the internet.
All savvy business owners know that your business needs to be seen if you want to garner clients. If you want to take Facebook marketing by storm and you want to increase your profits like never before, pay attention to these five tips from the pros.
1. Entice The Referrals
To gain more traction on Facebook, you need plenty of new fans. Why not send your army of current fans out to get more? How do you get them to go out and market for you? You can ask nicely, but a more effective tactic is to bribe them. Use a referral code and give your loyal customers a discount whenever they tell a friend.
2. Free Is The Magic Word
Everyone loves free and it's amazing how people will come out of the woodwork the moment they hear the word. If you want to attract more Facebook fans and loyal customers, give your audience something they can use and don't charge for it. An e-book, e-report or video tutorial series filled with tips, tricks and advice work best. Once you've hooked them with your free offer, that's when you can offer an upsell item to really ramp up your profits.
3. Don't Forget Your Keywords
Remember to use your keywords in your posts, on your profile, in your Facebook ads, in the articles you share and on everything else. While Facebook posts don't show up in Google, Facebook does have its own search engine. Facebook will also ‘recommend' your page to like-minded individuals. Use your keywords and use them often when Facebook marketing for better results.
4. Get A Community Together
Your Facebook business page should make your fans feel as though they're part of the club. Make your page interactive and get your fans involved. Have a video contest where your fans can upload their own content and you can pick the best one. This a great way to get everyone involved and they'll be more likely to stick around even after the contest is over. Facebook marketing is about being social. Form your own unique community with your fans and your competition won't stand a chance against you.
5. Tie It All Together
For best results while Facebook marketing, tie everything together; your website, your Facebook business page, your Twitter feed and any other online presence your business may have. Facebook is an excellent tool for marketing, but the platform really pops when you can create the ultimate Facebook experience. If you can create a completely new online atmosphere for your fans, visitors and customers, you will keep them on your page longer and they'll be more likely to convert.
Speaking of your Facebook business page, are you projecting the image that you'd like to about your business. If not, why not take a minute to take a look at our Facebook Setup and Design Services. In about a month you'll have a rocking business page complete with statistics and reporting in place.
Even without a redesign, these five Facebook marketing tips can be used to ramp up exposure and profits using this popular social network.
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I suppose the reason this is big news would be that once someone starts working at Google – they don’t usually leave anytime soon. Working at Google is a coveted position for many.
A few weeks ago, we heard Google was hiring an SEO specialist to work on their Cloud Platform. Apparently, Google is not stopping with the cloud.
Your dream job may just be out west!
Go West Young Man – or Woman
You heard right Google is hiring SEO's to come out and work on site at their Mountain View, California location. The coveted title is “SEO Specialist/Project Manager II” and you will have to have some experience under your belt to be considered for this job.
The hiring will run on a one-year contract to optimize the Google Store website. However, before you get too excited – Google isn’t hiring directly. They have a third party doing the hiring and employing. This other company will be your employer and not Google directly.
It Could Be You
If you are what they are looking for you could potentially be in charge of marketing all of Google’s devices! From Nexus phones, Google Glass, to tablets, and Chromecast. There just may be nothing that you wouldn’t have your fingers into.
Keep in mind this is Google – they don’t suffer fools. So make sure you have a minimum of 3 years of SEO under your belt. You also need a good bit of technical knowledge of schema and have some know-how when it comes to large-scale SEO. Large-scale SEO is a whole ‘nuther ball game!
The unfortunate news for those of you who are on the edge of your seat is that there doesn’t seem to be a way to openly apply for the job. Instead, the agency Google appointed is simply reaching out to SEOs they feel may be worthy.
So keep your eyes on your inboxes – you never know!
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Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting.
Thirteen years ago, many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a strong online identity to foster client acquisition and retention was still in its infancy. Fast track to 2015, and having an up-to-date website is considered the bare minimum for accountants who want to harness digital marketing to capture, nurture, and convert leads, as well as grow their businesses. [Read more…]
Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions.
As the old business adage goes, it takes money to make money.
You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions.
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded.