Today’s pet owners look for information online before and after visiting a vet.
How many pets are owned in the US?
In this infographic, we looked at the data provided by Statista, pets.thenets.com, Pet Manufacturers Association – UK, American Veterinary Medical Association, Australian Veterinary Association, and Horsetalk.co.nz to determine the numbers:
- S. citizens own:
- 83,300,000 dogs
- 95,600,000 cats
- 145,000,000 fish
- 3,000,000 rabbits
- 8,000,000 birds
- 8,300,000 horses
- 25,000,000 other pets
In LifeLearn’s 2015 Veterinary Online Marketing Report, it was revealed that a whopping 77% of veterinarians promote their clinic using professionally designed websites. Pew Research’s report, on the other hand, found that 52% of smartphone owners gather health information using their phones.
Most medical information seekers begin at a search engine.
- 92% use Facebook
- 45% use Google+
- 41% use YouTube
- 24% use Pinterest
- 21% use Twitter
- 20% use LinkedIn
- 16% use Instagram
Indeed, vets are making the transition from leaflets and brochures to the world of Facebook likes and shares. To keep their pages up-to-date and engaging for their followers, 34% spend one to two hours per week on Facebook, while 22% spend two to five hours per week on the popular social network.
More and more pet owners are looking for vets using local search.
Seventy percent (70%) of online searchers say they look at online reviews before purchasing a product or service. The same percentage of global consumers trust online reviews, making it the second most trusted form of advertising behind earned media, like word of mouth.
A huge 92% of consumers deemed online customer reviews as “extremely” or “very” helpful, while 59% consider reviews to be more valuable than expert reviews. Do you have positive reviews online and fans who think you’re awesome?