The use of chiropractic or osteopathic manipulation has remained stable through the years. There are 19.4 million adults who have sought for chiropractic help at one point in their lives. And there are 1.9 million children who have sought for chiropractic help at one point in their lives, according to the National Health Interview Survey, National Center for Health Statistics (NCHS).
Patients are increasingly going online to find you.
According to Spine-Health, fifty-five percent of patients have said they used online resources to find and evaluate chiropractors. Of those who 55% who use online resources, 44% used at least two online resources, and 15% used three or more online resources. What online channels are best for you?
Your Competitors are ramping up their online marketing efforts.
According to research, majority of chiropractors execute multiple online marketing activities to reach out to patients. Fifty-nine percent use more than 5 activities, 25% use 3 to 4 activities, and 16% use 1 to 2 activities. So what are you going to do?
Chiropractors who engage in multiple marketing activities can reach new patients better.
Of the chiropractors who can reach new patients, 61% of them use 5 marketing activities, 14% use 1 to 2 activities, and 25% use 3 to 4 activites.
On the other hand, the chiropractors who cannot reach new patients are composed of the following: 48% of them use 1 to 2 marketing activites, 21% use 3 to 4 activities, and 31% use 5+ activities. Do you have more than one marketing activity at play?