Plan an Online Marketing Campaign Today and Attract More Potential Patients for Your Obstetrics and Gynecology Practice
Why do women seek the help of an OB/GYN?
For some women, it isn’t easy to open up about delicate medical issues. However, studies suggest that many of them tend to actively seek the help of a professional online to discuss their health concerns.
There are many reasons why women seek the help of an OB/GYN like yourself, but according to the Centers for Disease Control and Prevention, 71% of these potential patients are looking for preventive care, while 16% are looking for information about a new problem.
Will they find you when they need you?
Your patients are searching for health information on the Web.
Let’s face it. The Internet has taken the place of Yellow Pages and brochures when it comes to providing information. Its accessibility and ability to return results instantly trigger people, particularly those searching for health information, to use it more and more for information-gathering.
The Pew Research Center has revealed that a massive 74% of patients go to the Internet to research about specific diseases or medical problems, while 63% seek certain medical treatment or procedure online. Almost 8 out 10 patients say they began their research at a search engine such as Google, Bing, or Yahoo.
Do you have a website? Can they find you on search engines?
Smartphones are increasingly being used in health information-gathering.
The rise of mobile technology has made a huge difference in the behaviors of your potential patients. Today, they are not just searching for you using their desktop PCs. They are also searching for you using their mobile devices in their bedrooms, bathrooms, or even while on-the-go!
According to the Pew Research Center, more than half, or 52% of smartphone owners gather health information and health-related services on their phones. Is your website mobile-friendly?
Your colleagues and competitors are using social media. You should too.
There’s no denying the power of social media in building one’s online presence and increasing engagement to one’s brand, product, or services. Most of your colleagues and competitors understand this, that’s why they are ramping up their social media marketing efforts.
According to data collected by Medscape, Facebook is the most popular social media platform for OB/GYNs in all age groups, being used by 70% of those 31 to 40 years of age, and even by 42% of those aged 61 to 70 years. LinkedIn and Twitter closely follow Facebook in terms of the number of OB/GYNs using them.
Are you active on social media?
Today’s patients are becoming more and more tech-savvy.
When searching for information online, your patients use search engines, read reviews, and watch online videos above anything else.
A study by the Pew Research Center has revealed that:
- 80% of patients have looked online for information about a specific disease or treatment.
- 34% of Internet users have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
- 25% of Internet users have watched an online video about health or medical issues.