Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally pays to have a business website that is mobile friendly and buyer friendly.
- 77% of mobile searches occur at home or work, while 17% on the go.
- 79% of smartphone owners use their smartphones to assist with shopping at least once a month or more.
- 90% of smartphone shoppers use their phone for pre-shopping activities such as:
- Find location/directions (58% )
- Find hours (57%)
- Make price comparisons (44%)
- Find promo offers (44%)
- Browse (43%)
- Find where specific products are sold (32%)
- Find product information (31%)
- Find product availability in-store (31%)
- Find product reviews (30%)
- 84% of smartphone shoppers use their devices to help shop while they are actually in a store. Of these, 82% use a search engine to find additional information about a product, while 62% go straight to the store’s website.
- When doing their pre-buying research, 65% of in-store shoppers prefer to view mobile sites rather than use an app to get the information they’re looking for.
- 3 of 4 mobile searches lead to at least 2 customer actions such as more research, a store visit, a phone call, a purchase or info sharing.
- These follow-up actions also happen very quickly. 55% of conversions (store visit, phone call or purchase) happen within an hour.
- 28% of mobile searches result in conversions such as a store visit, call, or purchase.
- When people use mobile searches to help them make a decision about a business, product, or service, they are:
- 57% more likely to visit a store
- 51% more likely to make a purchase
- 39% more likely to call a business
- 30% more likely to visit a retailer website
- Mobile Advertising, which essentially requires a business to have its own website, is effective:
- 65% of respondents noticed ads during the study
- 59% of people find mobile ads useful
- Computer/tablet users say it’s most important to have the store address and phone number in ads.
- Smartphone users say it’s most important to have directions and the call button on ads.
- 34% of consumers on tablets or computers will go to a store within a day of conducting a local search.
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