Can people find you on search engines?
Local search has grown 300%, from 1 billion in 2007 to 4 billion in 2013. Seventy-eight percent of local searches on a smartphone result in a purchase, and on tablets, 77%. Your potential customers are now using their mobile devices on-the-go to search for local businesses and buy things!
Is your website mobile responsive? 62% of companies reported an increase in sales after designing a mobile-friendly website. Global m-commerce sales reached $133 billion in 2013, and will reach $626 billion in 2018!
Do it yourself or Leave it to the Professionals
Sure, you can do everything at the same time. From directing core aspects of your business: such as business development, finance, supply chain, production, marketing, and sales; right down to online marketing—Web Design, SEO, Local, Social Media, PPC, Online Reputation Management, and etc.
Do Something Now or your Competitors will Crush You
Many of your competitors are already into online marketing. They already have a responsive website. They are employing SEO, Local Marketing, Social Media Marketing, PPC, and ORM. They are producing, publishing, and distributing their content to expand their brands.
Doing exactly what they are already doing won’t be of much help. You have to take your marketing up a notch to surpass the marketing efforts of your competitors.
You have to carefully plan your marketing budget, and entrust your digital marketing to the professionals. This will allow you to focus on growing your business, keeping your sanity, and staying ahead of your competitors!
Increase in Marketing Budgets
Successful businesses calibrate their marketing budgets accordingly. Studies indicate that 60% of companies are planning to increase their overall marketing budgets for the year ahead. There was a 26% average increase in budgets, while 73% of these businesses increased their marketing budgets by 30%.
The same study indicates that 71% of businesses have increased their digital marketing budgets!
Basic Guideline on Marketing Budget Allocation
It is advised to invest at least 10% of your gross annual revenue into your strategic marketing plan. If you’re a startup or will be launching a new product or service, it is advised to invest as much as 20 to 30% of your projected annual gross revenue to really shake things up. Actual marketing budgets in certain industries can reach as high as 35%.
Yes. It Takes Money to Make Money!