Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines, to social media, to online reviews.
Studies have found that clients go through five stages when selecting an accounting firm:
They recognize a need, begin the search, pick the contenders, narrow the field, and select the firm.
How do you get your potential clients choose you?
Get a professional accounting firm website.
You have to display client testimonials on your website, even case studies or industry reports that your potential clients may learn from. Doing this will also demonstrate your expertise. According to studies, eighty percent (80%) of clients check out websites to shortlist their selection.
Boost your visibility on search engines.
Do you come up in search results when people type terms to find accounting firms and specific accounting services they are looking for?
Be present in local online directories.
You need to make sure that you are present in local online directories, whether you are in a single or multiple locations. Do you have correct and consistent contact information in your listings? Do you have positive online reviews? These are factors that will help them choose you.
Engage with potential clients in social media.
Your expertise is a very powerful asset – let it shine online. We can help you leverage your resources to dominate your competition.