Article directories clearly state that when reprinting an article, the resource box must remain intact including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will draw a person to your site, increase your traffic and ultimately your sales.
Your resource box should include enough information to pique readers’ interest, and have a strong call to action that will encourage them to click on your link for more information. No matter how good your article is, if your resource box does not compel the reader to visit your site and find out more, you have lost an opportunity to earn a customer.
Tips for writing an effective resource box:
- Don’t start your resource box off with your bio. This signals to the reader that your article is complete and that they can stop reading. Instead, begin with a question or statement that will entice them to read more. Example: “Want fourteen more ways to make money from home?”
- Do not include a full bio. Most people are not interested in your full bio or every degree and accolade you have received. In fact, most people will skim over it and you will lose their interest before they get to your link and call to action.
- Include at least one link, more if allowed. Look at the resource box guidelines for each directory to find out what you are allowed to include. Most allow one link, some two. Be sure to include as many links as you are allowed.
- A strong call to action is an absolute requirement. Include a statement which informs the reader what they will receive when they click on your link and how it will benefit their lives. For instance, “Download Joe’s free report today for more ways to make money in your sleep!”
- Answer the burning question. When crafting your resource box, consider the question all readers ask (if only subconsciously)… “What’s In It For Me?” (WIIFM).
- Draft a different resource box to fit every article that you create. If the article is about home improvement, then draft your resource box to tie into that with an appropriate offer and link. If the next article is specific to tool selection, steer your resource box in that direction. Start a file of resource boxes so you can add an appropriate one without recreating it each time.
The resource box is your opportunity to tell the reader what you have to offer and what they should do next. If you can show a reader what they will gain by clicking on your link, you’re almost guaranteed to build your website traffic with the articles you write.