It’s only one, tiny, insignificant button. So how come it’s changed so much in such little time? Google+1 has recently come out of nowhere and it’s slowly changing the fabric of the marketing world.
What is Google+1?
Google+1 is Google’s newest revolutionary experiment. They’ve been working on it for quite some time now. It’s a fairly new aspect to global marketing that was only released a few months ago but is steadily gaining users.
What makes Google+1 so significant?
To put it simply, Google+1 assists users in differentiating the worthless web pages from the non-worthless web pages. Whether you are a marketer, or an average user wanting to learn more about how to market their own website, you should have viewed the plus 1 button at some stage or another.
In essence, the Google+1 button functions similarly to that of a Facebook like or a tweet; however there is a slight difference as the plus 1 button has the ability to influence the hierarchy of search results and rank.
So is Google+1 a game changer?
Well, have you taken a look at all the marketing websites lately? They’ve been practically littered with users offering their Google+1 services. And whether you like it or not, Google plus 1 is going to influence one’s rank and in turn, the internet marketing world.
Well, Google is determined to meet and improve a user’s internet experience. Before, Google+1 was just Google’s newest experiment to compete with other influential websites such as Twitter and Facebook.
Why is it hard to establish yourself with Google+1?
Unfortunately there are many marketing sites that automatically link build or “plus 1” sites for a fee. They fool Google by their automated systems, and in turn other users into thinking that that particular website with dozens of plus 1’s is popular because its rocks or is fascinating. Whilst in reality, it might stink or suck horribly.
Unfortunately, there is nothing we can do to stop this and whatever we do there will always be people who are willing to exploit the system. Google and various other websites have been dealing with these exploiters for years and have made little progress. So we have no choice but to accept this and move on.
Regardless of this, Google+1 will still help rank your website; just be aware that you are probably not competing with the others on fair ground. How much it will influence your websites overall ranking, I can’t be totally certain. However, I can guarantee that it will influence the rank of your website. (And besides, it never hurts to try.)
Setting up a your Google+ business page and adding Google+1 buttons to your websites and blogs is just one of the small jobs that virtual assistants provide for their clients.