Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:
While most people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles – and your business! – offline. Here's how you can turn your online articles into offline marketing engines:
1. Submit articles to local papers and newsletters.
Many local newspapers, neighborhood associations or local organization newsletters will accept contributed articles. By submitting your articles on a hot and timely topic, you can increase your exposure and potentially gain new subscribers or customers. [Read more…]
Article directories are the key to getting your article in front of editors, bloggers, and newsletter publishers who are in need of high-quality content for their audience. There are literally hundreds of possible directories, some large and some small, some targeted and some general. To save you some legwork, here's an overview of the ten largest online article directories, and details on their submission process. [Read more…]
When developing your article marketing campaign – or any marketing campaign for that matter – it's a good idea to track your results to analyze what's working and what's not. Figuring out where you're getting the biggest bang for your buck helps you maximize your results and minimize your investments. There are many affordable and easy-to-use tools to analyze your web site traffic statistics to give you a better picture of your results.
The easiest way to keep an eye on your article marketing efforts is through your web hosting stats. If you're using a hosting company with a standard Cpanel, you can easily see where your traffic is coming from over time. If you're using a company like HostGator.com, ReliableWebs.com, or MomWebs.com, you're already set. Just log into your Cpanel and click on Awstats to look around. The important stats to look at are “referring” traffic to see where your traffic is coming from. [Read more…]
Article directories clearly state that when reprinting an article, the resource box must remain intact including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will draw a person to your site, increase your traffic and ultimately your sales.
Your resource box should include enough information to pique readers’ interest, and have a strong call to action that will encourage them to click on your link for more information. No matter how good your article is, if your resource box does not compel the reader to visit your site and find out more, you have lost an opportunity to earn a customer.
Tips for writing an effective resource box: [Read more…]
There are limitless topics that you could write about. But to make the biggest positive impact on your business, the articles that work the best are those that match the interests of your niche market.
If your business is selling information products to stay-at-home moms who want to start their own at-home business, then you want to write articles that demonstrate your expertise in that area. When those readers get to your resource box at the end of your article, they’ll click on the link expecting more of the same great content. Writing articles for dog lovers, for instance, when your target market is aspiring work-at-home moms just doesn’t make sense. [Read more…]
For many people, the idea of actually sitting down and writing an article stops them cold. You may wonder if you have anything worth saying, or if your writing is “good” enough for publication. If it makes you feel any better, virtually every writer – even the professionals – start out with the same fears. Really, the only way out is through. But once you have one article under your belt, the next ones become much easier. Here’s a five-step plan to have you on your way to your first article: [Read more…]
Whether you write about coin collecting or gardening, there are key ingredients that go into the creation of a good article. Providing quality content involves providing website visitors and readers with information they find useful and informative. While the details will vary, depending on your topic and article structure, there are some common ingredients of quality content:
Answer a question.
- What answers are people in your niche market searching for?
- What are the frequently asked questions in your niche?
- Are there subject areas in your niche for which few articles have been written? [Read more…]