When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is more than just a routine site “checkup.”
The best audits serve as an analysis of your current online marketing strategy and how your website can better play its role in this strategy. An audit therefore, also brings marketing benefits for your business. Here are at least seven of such marketing benefits:

1. Determine Your SEO Foundation

Perhaps the biggest indicator that you are getting a comprehensive website audit report is the inclusion of keyword analysis. Keywords and key phrases will always be at the heart of search engine optimization (SEO). Whether you’re building a website, writing a blog post, or sharing a video on YouTube, keywords will always be crucial in any SEO initiative. With the right keywords, your web pages can appear when prospect customers look for your products and services on search engines.
Despite this, 56% of today’s SMB websites do not have on-page keyword information, said BIA Kelsey. Keyword information communicates your site’s content to search engines. Other parts of the audit will determine whether this info is present in your site or not but the keyword analysis will tell you what terms you need to put on-page to better communicate to search engines. Keywords will be the foundation of all your succeeding SEO efforts. That’s how important they are. [Read more…]