Top 10 Content Marketing Mistakes

Avoid these content marketing mistakes People use the Internet as a problem solver, as entertainment and to find information. Content is the perfect way to provide this to your target audience through blog posts, articles, reports, email and more. Content is...

Top 10 Search Engine Optimization SEO Mistakes

Many people will tell you that search engine optimization SEO has changed dramatically over the years. They’re talking about Pandas and Penguins…it’s a little hard to keep up, isn’t it? The interesting thing is that the basics and long-lived strategies haven’t changed...

6 Online Marketing Tips for Optometrists

It’s Clear—You Need Online Marketing to be More Visible to Potential Patients A huge majority of the American population rely on optometrists for primary eye care. In fact, of 104 million refractive eye exams performed by all eye care professionals annually, 85%, or...