LinkedIn is the best professional social networking platform around today. In fact it has already reached over 200 countries! Yet a lot of the best features available on LinkedIn are ignored or simply overlooked. That is why I have compiled this list of tips that will help you get profile possible.
If You’ve Got It, Flaunt It
If you have work experience, tell everyone about it. You should focus as much attention as possible on creating your online resume. Remember, this will represent who you are and what you can do. The simplest way to advertise effectively is to improve your profile page. If you have some great photos or your business, or of you completing a job-specific task, add them! You can simply click the ‘add photo’ link. But don’t stop there. You can also add up to three links that relate to your business. These could be your company website, blogs, or lead capture pages.
There is an additional feature that allows you to request recommendations from people who have used your products or services. These are then presented on your profile page as testimonials. Just click the ‘ask for recommendations’ link and this will be set up. Everyone wants to know if your business or products are legitimate, what better way to prove it than with some awesome reviews!
Flex Your Brain
Also, if you click on the ‘more’ tab, you will see that option called ‘answers.’ This easy to use function allows you to search for questions that others have asked and answer them. This is a fast and easy way to prove your authority and build credibility within LinkedIn.
Using LinkedIn Ads
If you are looking for a way to actually place your business ads on related LinkedIn pages then you are looking for LinkedIn Ads. (Note: LinkedIn Ads is a form of paid advertising.) You can start using LinkedIn Ads by clicking ‘advertise on LinkedIn’ on your home menu. The cost of this type of advertising can add up really quickly. Depending on the what type of exposure you are trying to gain it can run anywhere from $10 to $1000 every day!
To learn more about how to avoid missing great marketing opportunities on LinkedIn, click here to LinkedInMarketingMistakes — no opt-in is required. This report covers eight of the biggest mistakes people make on LinkedIn and how to avoid them.
We Can Help
LinkedIn is a powerful tool to build your business and/or your career. The challenge, however, is to be consistent and strategic about how you use it. KAFE, LLC can create and implement a strategy to keep you on the top of your account, build strategic connections and help position you as an expert in your field. Give us a call at (570) 431-9593 or fill in the opt-in box on your left for a quick analysis on how we can help you.