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Stop SPAM-Bots with ReCAPTCHA and Honeypots

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In our continuing series about using forms on your website, here's an issue that comes up rather frequently. You put up your new form (Contact Us or something else) and now you're getting weird comments, requests, etc. through it. It takes time to wade through the muck to get to what you're really looking for — people who are interested in your product or service. Let's look at some ways to protect your site from junk submissions.

Protect Your Site from SPAM

Depending on my client's wishes, I use a bunch of different forms. Some I hate (you know who you are!) and there are others that make me want to kiss them. WPForms is in my lovey-dovey category. Why? One reason is that it is quick and easy to use and setup. As a website developer, there are enough things to tweak so having something that actually does what you tell it to do is so gratifying. [Read more…]

Web Forms That Make Getting Paid Easier

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This post is for the DIY-ers out there who just want a couple of straight answers before they build their website. I am a firm believer that knowledge is power, so let's go get some.

Websites and Communication

Okay, once you get past the ooohs and aahs of how “pretty” and “awesome” your website looks, you really need to focus on functionality and purpose.  What do you want your website to actually do for you? Websites are versatile and can: [Read more…]

The Difference Between Basic and Advanced SEO Primer

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If you know anything about digital marketing, you are probably already familiar with search engine optimization. SEO is one of the most powerful tools for businesses, as most consumers use search engines to find new products and brands.

However, not all SEO is the same. If you want to make sure that you get the most out of your business, you need to understand the difference between basic and advanced optimization. At KAFE Digital Marketing, we offer both varieties, depending on your needs. Let’s break down the difference so that you can make the right choice for your brand. [Read more…]

One Thing Businesses Can Do to Test Their Reputation

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You have a small to mid-sized business, and you are looking to grow. How do you do that? Two words – Community Marketing. Do you have your business information online already? That’s a great start. But it may not be enough to give your business that push, or shove, it needs to establish a strong online presence. So, let’s talk about what local marketing is and what it can do for your business. And for an added bonus – what you can do right now with KAFE Digital Marketing to test your business standing online.

So, What Exactly is Community Marketing?

Community marketing is just what it sounds like. It is marketing in and around your local area. Digital marketing’s goal is to introduce a business and promote it through the internet. And one thing to keep in mind is how your business’s location affects your marketing results.

The greater the distance between a potential customer and your business, the less likely they will buy from you. That doesn’t sound so great, does it? That’s why distance needs to be factored into marketing strategy. Marketing within 10 miles of your business helps maximize resources and yield better results. [Read more…]

The What and Why Citations Are Important

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Developing the online presence of a company comes from many different avenues. Some companies may use keywords for potential customers to find them. While others may use advertising to bring them into the company’s website. Some may even rely on the citations currently on the web.

Many consumers shop around on the internet to find the right company to make their purchases. Customers do not want to have to deal with the hassles in getting their order. So, potential buyers look for companies with good reputations. Shoppers want a trustworthy company that will not create any worries. These reputable and trustworthy companies become the go-to shopping destinations for consumers. [Read more…]

The Difference Between Organic and Local SEO

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For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does. There are about 3.5 billion searches done daily on Google. That’s 3.5 billion searches! And you want to make sure that if there is anyone looking for a product or service provided by your business, they will find your information at the top of their search.

So, you want to improve your business’s online search results. But how do you know which SEO your business needs? Is it local or organic SEO? Let’s look into what the differences between the two are, which is more effective for your business and how KAFE Digital Marketing’s services can help you with either one. [Read more…]

How to Drive More Foot Traffic to Your Local Business with an Online Presence

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get more foot traffic through your websiteThere are many things you can do to get more traffic to your door.

One of the things that are surprising is that many local physical businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever.

[Read more…]

Why a Website Audit is Necessary

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Have you done a website audit recently?There are many things you can do to get more traffic to your door.

One of the things that are surprising is that many local physical businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever. [Read more…]

Stop Wasting Money on Traditional Advertising and Start Gaining More Customers!

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Traditional Advertising vs. OnlineTired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers.

SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. SEO allows your business to become visible to those who need your products and services.

Did you know that about 89% of consumers use search engines for making product decisions. So if you’re tired of finding customers, SEO will help you get found by customers.

How? When someone types in a search query on Google, Google matches that with millions of web pages in its database and shows the most relevant pages based on the user’s search text, context, intent, location, and hundreds of other signals.

SEO is a way of reaching more customers behind the comfort of a computer or mobile device. Tap into this power by allowing us to help you optimize your website.

SEO can be utilized to target your ideal customer and increase your brand’s visibility on search engines because the more visible you are the more extensive your brand’s reach becomes. Let Google help your potential customers find you.

Stop wasting money and start saving today by utilizing SEO in your business!

Give us a call today and start saving!
570.431.9593 http://www.kafedigitalmarketing.com

BrightLocal Report: Ask and You Shall Receive Reviews

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Do you have customer reviews for your business?

Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them.

Here are some of the report’s key findings:

1) 7 out of 10 consumers will leave an online review if they’re asked to.
2) 50% of consumers have been asked to leave a review about a business and actually did leave a review.
3) 20% of consumers asked to leave a review did NOT leave a review for that business.

In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation.

This report shows the enormous potential of reputation marketing.

It’s important for every business to have a reputation marketing strategy in place to capitalize on it.

Kafe Digital Marketing can help you navigate best practices to use reputation marketing to your business’s advantage.

Contact us at [email protected] for more for more information.

Work With Us

We’d love to hear about your goals and projects. Tell us all about it using our Contact Form or give us a call at
1-570-431-9593

  • 5
    Cheryl and her team are awesome!
    Great Teamwork
    Wyvern Marketing
  • 5
    KAFE is the best at what they do. They are the cream of the crop!
    Simply the Best
    Life Skills Tutoring
  • 5
    Personable, clear, knowledgeable.
    She Knows Her Stuff
    LaDiva Dietician
  • 4
    Prompt response. Willingness to work on a rush basis.
    Prompt Response
    Donna D.
  • 5
    KAFE Digital Marketing is amazing. The owner, Cheryl, is a master at what she does, and knows how to bring people to your page. Even better than that, though, is what she brings to the table holistically. She has been a lot of fun to work with, and has gone above and beyond in supporting me and my business in our quest for growth. If you are thinking of working with Cheryl, you definitely should. If you’re not, you probably should anyway, or at least give her a call.
    Has Gone Above and Beyond …
  • 5
    The queen of all things digital, Cheryl’s professionalism and depth of knowledge are second to none. She always provides great insight into how a product’s intended use can be expanded or maximized. Have a problem? She can recommend the most effective solution. Each time I work with her, I leave each consultation having received MUCH more than I asked for. So, what are you waiting for? Call her now!- Author of "Shepherd or Sheepdog? How to Care for the People in your Life."
    The Queen of All Things Digital
    Marcia, Author
  • 5
    Working with Cheryl and KAFE, LLC is a dream come true. They produces good work quickly and consistently, and they do it with dedication and such a good attitude, I hope I can work with her for a very long time. You can count on Cheryl to track all the details, sort them and to make life easier every day. I recommend KAFE, LLC most highly and without reservation.
    I Recommend Most Highly and Without Reservation …
  • 5
    I have worked with KAFE, LLC many times over several years and from day one they have made a lasting impression. The staff has proven to be intelligent, personable and terrific communicators who really knows their stuff! When I put a project in the hands of KAFE, LLC, I feel secure and confident that it will be completed in a timely and professional manner.
    I Feel Secure and Confident
  • Cheryl is an excellent project manager and very capable at juggling multiple, disparate resources, each with their own idiosyncrasies and requirements. She’s a delight to work with, and knowing that Cheryl is working on a project is an assurance that it will be completed, correctly.
    Excellent Project Management
  • Cheryl, the owner of KAFE Digital Marketing, is detail-oriented and a people person. Her work was on time and very professional.
    Very Professional
  • Cheryl is very resourceful, flexible and reliable. It’s a joy to work with her.
    A Joy to Work With
  • Cheryl is one of the hardest working people I know! She is passionate about business and making things happen! She was teamed with some of the best at Connecting Neighbors and she pushed them to the top! I would work with Cheryl in the future on any project. I would also recommend her to any organization as she would be a true asset.
    Passionate about Business
  • Cheryl is a very reliable person and if she promises to complete a job for you, she will deliver! She’s amazing! She communicates quickly via email or telephone and is easily accessible. You will not regret working with or for Cheryl. She would be an asset to any company.
    Very Reliable

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