Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.
You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.
Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.
By what percent of your visitors are converting?
How high is your bounce rate?
Which pages are most visited?
Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.
Which pages do they spend most of their time on?
What’s the winning conversion path?
Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.
Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.
For more information on tracking your website visitors as well as general consulting, visit us at https://www.kafedigitalmarketing.com.