It’s Clear—You Need Online Marketing to be More Visible to Potential Patients
A huge majority of the American population rely on optometrists for primary eye care. In fact, of 104 million refractive eye exams performed by all eye care professionals annually, 85%, or 88 million, are performed by optometrists.
Additionally, research by AOA Excel and Jobson Medical Information found that nearly 65% of the total U.S. population wears some type of vision correction device, with optometrists prescribing at least 90% of these devices.
Can potential patients find you when they need your expert help?
Your potential patients are going online to find information about eye care services and professionals.
Are you taking advantage of the power of the Internet to market your practice? We hope so.
A study by Pew Research Center suggests that of the 74% of adults who use the Internet, 80% have looked online for information about health topics, such as medical eye care, eye exams, prescription eyewear, and contact lenses. Many health seekers use search engines primarily, with 77% saying they began their research using Google, Bing, or Yahoo.
Are you visible online?
Your competitors are shifting to online platforms to market their services.
Most of your colleagues are recognizing the significance of online marketing for their optometry practice. AOA Excel and jobson Medical Information’s research further revealed that as much as 69% of optometry practices and 80% of independent practices in the U.S. have a website.
A significant number of optometrists also say they tap outside services to help them with their online presence. Research indicates that about 50% of private practice optometrists seek the help of an outside service to manage their website.
More and more optometrists are truly adapting the use of the Internet in marketing their products and services. In fact, 1 in 3 optometry websites have appointment scheduling functionality and 1 in 5 enable patients to order products online.
Do you have a professionally designed website for your practice?
Your potential patients are using their smartphones and tablets to look for optometry services and practitioners.
Most of your potential patients are searching for you and your services online while on-the-go, using their mobile devices. According to Pew Research Center, 52% of smartphone owners have looked online for information about health topics, such as specific diseases, treatments, or procedures. comScore, on the other hand, states that 61% of digital consumption takes place on mobile and tablet.
Is your website mobile-friendly? Can it cater to smartphone and tablet users?
Social media should play a big role in your marketing efforts.
Today, social media is changing the way people interact with one another. To find and contact you easily, your potential patients expect to find you on Facebook, Google+, LinkedIn, and other social media platforms.
Your competitors know this, as 50% of optometry practices have social media for their business. This is the breakdown of healthcare marketers using social media to distribute their content and market their services:
- 75% use Facebook
- 71% use YouTube
- 70% use Twitter
- 56% use LinkedIn
- 23% use Google+
- 22% use Pinterest
Can you be found on these social media platforms?
Video marketing can help you convert more leads to actual patients.
Videos are good at driving conversions for businesses because of its engaging visual format. comScore found that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Furthermore, 64% of consumers are more likely to purchase a product or service after watching a video about it. ReelSEO, on the other hand, revealed that homepage videos are shown to increase conversion rates by 20% or more.
Are you using videos to engage potential patients?
Your potential patients rely greatly on online reviews.
To help them decide whether to purchase your services or not, your potential patients are reading reviews and feedback about your optometry practice online. Recent studies found that 70% of online searchers say they look at online reviews before purchasing a product or service. The same percentage of global consumers trust online consumer reviews, making it the second most trusted form of advertising. Additionally, 92% deemed customer reviews as “extremely” or “very” helpful.
Are there any positive reviews about your services online?
With our help, you can gain a 20/20 vision of your digital marketing success!
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