Are you thinking about marketing on LinkedIn but you are wondering if the site is even worth adding to your other social marketing campaigns? If you use Facebook, Twitter and other social networks for all of your marketing campaigns, you haven’t seen anything yet. LinkedIn is quickly becoming every marketer’s dream. Here are six reasons why:

1. Companies Tab

With the Companies Tab, you can find similar companies to yours and follow those companies to always keep up with their employees, their business practices and their product and service launches. What a way to keep up with your competitors without having to leave the site.

2. Advertising

PPC advertising has never been so affordable. LinkedIn makes it easy to create and test ads for the most effective campaigns.

3. Recommendations

LinkedIn allows you to collect and provide recommendations. When you receive recommendations from other professionals in your industry, others viewing your profile will know that you are the real-deal.

4. LinkedIn Answers

With LinkedIn Answers, you can ask questions and provide answers to help with market research or show off your expertise. This is a great way to get noticed and rise above the pack. And you’ll also learn many things that you can apply or offer in your own business going forward.

5. Events

If you have a seminar, webinar, job fair, product launch or other important event coming up, why not blast it out to all of your connections with LinkedIn Events? Or you can use the Events application to get the word out. Attract people who have similar interests and form mutually beneficial relationships.

6. Polls

If you need to conduct market research, LinkedIn Polls allows you to get inside the minds of your audience to see what they are thinking and to determine what problems they are facing. The information you glean can easily be turned into e-books, reports, whitepapers or they can even be turned into a complete Internet marketing package. This is such a great way to establish your expertise in your field and to give back to the community.
These are just some of the new features that every Internet marketer should know about who is thinking about entering the market.

LinkedIn Free Report and Self-Study Course

For more information on this ever-growing network and click on the link for free expert tips. If you’re a small business owner and want to maximize your use of this network, you should consider a self-study course to show you how to take a profile from obscurity to the top and beyond. If time is limited, you can also give us a call. We can save you time by setting up your profile, researching the best groups for your business and getting the ball rolling.
What’s your favorite LinkedIn feature?