One of the most important and effective ways of conducting online marketing is to develop and market content. Content consist of articles, blog posts, eBooks, eReports, videos, memes and more. If it provides information to your audience, it’s content. The best way to market that content is via social media.
The fact is, every business that hopes to market online needs content and social media management.
Why Content & Social Media Marketing Are Essential to Any Business’s Success
Go to any website for any type of business, whether it’s a bricks and mortar business or a strictly online business, and look at what is on the website. They probably have images, blog posts, free reports and more to get people to sign up for their email lists. Likely, they have links to follow them on various social media networks. But, from the start, the thing that drives customers to your online real estate is the content that you market.
- Drive Traffic – When content is published on any website, and then promoted on social media, it works to drive traffic to the website. There is usually a goal in mind when any traffic is driven to any website. That goal is usually to build up an email list, sell something, or educate the audience about their problems and the solutions that business provides.
- List Building – You’ve heard the saying, “the money is in the list” probably many times as you research different career avenues to take online. This is true for any business and has been true before the internet came into being. Mailing lists, whether for electronic mail or physical mail, have been the most important money makers for all types of businesses for decades, and nothing has changed other than the fact that you can now do this online with a completely digital list, even if the business is bricks and mortar.
- Education – When you get people on an email list, then you will need more content that is then used to educate the list member about their problems and the solutions the business provides. So, content marketing doesn’t just end the moment someone signs up for an email list, in fact, some might argue that’s where it really begins.
The fact is, content marketing and social media marketing is at every stage of the consumer buying cycle, from research, to buying decision to follow up. These necessary, but time-consuming, components to having a strong social media presence don't have to solely fall on the business owner's shoulders.
Fortunately, this is one of the services that we offer our clients and we are glad to help you as well. Whether you need to boost your presence on the search engines or just need an extra handing getting your social media campaign up and running, give us a call at (570) 431-9593 or send an email to [email protected]