The marketing landscape has completely changed over the years. Instead of newspapers and magazines, companies are using the internet to spread their messages to the masses. SEO, most specifically, is gaining traction because it allows your company to build a brand relatively quickly. Learn how your company can experience SEO success early in the process.
Understand What Keywords to Use
The very basis of SEO is using keywords to make your articles appear near the top in search engine. Not all keywords and phrases yield results, unfortunately. Did you know that 50% of search queries are four words or longer? That’s why you should let an SEO marketing company research the right keywords for your particular target audience. It may be words about sports or phrases that relate to skincare products. These experts also apply innovative tools and algorithms that help identify words people are searching for on the internet right now.
It’s not enough to just use the right keywords. You also need to know where to put them. Some of the most important areas to put keywords include the URL, title tag, H1 tag, images, videos, and body text. It’s also important to put keywords where they make sense so that your readers’ experiences are not interrupted.
Produce Valuable Content
Search engines prioritize and rank sites better when they provide a service of value to consumers. For this reason, you need to make sure any content posted on your website or social media accounts is useful for your target audience. It needs to provide readers with information that they find worthwhile, prompting them to come back for more. Information also needs to be honest in order to establish credibility with search engines and your audience.
How you organize content also affects the user’s experience. Long paragraphs clumped together, for example, can exhaust the reader who then loses interest. When thinking about placing content, think about what your audience really wants to know.
A huge part of the user experience online is navigating seamlessly through websites. You want your website to be user-friendly, with fast load speeds that are consistent. An SEO marketing company can help with this aspect by removing unnecessary elements that may be slowing down your website. They will also assess coding and perform regular updates so that no errors develop.
Building a company online is not as hard as it seems, especially if you consult with the right SEO specialists. They offer many resources that expand your reach and deliver your content to the right people.
6 Tips for SEO and Marketing in 2016, inc.com
10 SEO Statistics Every Marketer Should Know About, socialmediatoday.com