Many people will tell you that search engine optimization SEO has changed dramatically over the years. They’re talking about Pandas and Penguins…it’s a little hard to keep up, isn’t it? The interesting thing is that the basics and long-lived strategies haven’t changed much at all in the past 10 years. What has changed is that the tactics which were used to game the system no longer work, giving people a sense of uncertainty and the need to change strategy.
The good news is that if you stick with the basics that have always worked, you can enjoy free traffic for many years to come. The first step though, is to avoid the mistakes that many people make when they approach SEO, and that’s what this guide is all about. Avoid these top 10 mistakes and apply our alternate strategies instead for long-term, free traffic from the search engines. Let’s get started.