SEO: More Important Than Ever in 2015
It is time to get your SEO techniques down for 2015. We already know that online search engines are a consumer’s go-to source for finding information, services, and goods. From healthcare, travel, and even finding daycare for their children – people everywhere are turning to their mobile devices and search engines.
2015 is proving to be no different than 2014 and there is no reason to believe that this trend will slow down.
Get It All Working Together
Every aspect of your marketing strategy needs to work together. The idea that they are completely separate entities is not true. Your brand, mobile readiness on all your platforms, social media, SEO, and of course your content all have to be user friendly and appealing.
While you need to be seen and appeal to the top search engines (Bing, Yahoo, Google) you still want to remember who your audience is and what they want. All aspects of your marketing strategy, including your SEO, has to be in sync.
Focusing on algorithms will only get you so far – You want quality.
Look at what you and your competition did last year. Where can you improve? Where did they improve? What content performs well?
Communication & Cooperation
Often our teams are at odds. Our technical and creative teams are not always on the same page. It doesn’t take much to give your creative team a short SEO lesson help them understand how to blend their creativity with what your technical team needs.
MOBILITY is where it is at!
If your website is not mobile friendly then get ready to be bumped to the bottom of the search pile or cutoff altogether. It is time to face the fact that most of us are not sitting behind desktops running searches for products and services. Smartphones and tablets are running the show and you need to make SEO mobile a priority.
KNOW Where You Stand
Stop the guess work!
It’s time to obtain some simple metrics and get your data together. You need technology that can bring all the data into one simple platform to monitor your performance. Guessing and intuition will nottell you if this year’s SEO efforts beat out your 2014 SEO efforts or your competition!
You’re going places – let’s make sure your SEO basic is in the right direction.