It isn’t long after you start your business before you hear people begin to tell you, it’s a good idea to get a blog started. Unfortunately, some times people don’t tell you why or are only able to give you a sketchy idea why. How is blogging helpful to your business, particularly if the business is offline or when you are a service provider, like a belly dancer who belly dancer who performs at private functions for example?
Here are some ways having a blog could help generate more interest, leads or bookings.
It Exhibits Your Expertise
It is alright to put up videos and pictures on web pages to show others what yo to show others what you can do for them, but I’ll bet you have more and newer videos and snap shots. Also, some orders are unique. These are all good reasons to show off and what better way than to use blog because it is so easy to update. A belly dancer can display videos where a client has requested something unique which forced her to think outside the box and come up with some creative choreography.
It Can Demonstrate How You Will Solve Client Problems
You know the old saying, people buy solutions, not productons, not products or services. You can explain this on a regular web page but on a blog, it all becomes more believable, more tangible.
It Shows You Are Actively Using Your Skills
If you are currently working with clients, any post you make about your job is a good testimonial. It shows that there are people who already trust you to do what you claim you will do. Better still if your customer can contribute to your blog or allow you to quote them.
You Can Get To Know Your Prospects And They Get To Know You
This is true particularly when you offer a service because people usually want to work with others whom they can get along with. Because a blog is interactive, through the comments people can begin to experience you and get a feel of how the company handles their customers.
It Can Help Increase Website Traffic
When you write good, content that is relevant and also promote it, people will take notice. When they do, they are more likely to share it on their own blog and their social networks and even decide to email it to their newsletter subscribers. All good ways to get fresh traffic.
It Can Reduce The Need To Answer Questions Over And Over
There are questions in every business that people tend to ask again and again. Whenever you answer these questions on your blog, you help your prospects out by giving them the information they are seeking, you plant the seed of trust, you add fresh content to your website, stuff that search engines and people alike love. And finally, you reduce your work because now you don’t have to type your answer again and again.
Blogging can be a quite rewarding. The down side is, starting one can be somewhat of a big learning curve if you are pretty new to web publishing or feel you will fare better with technical stuff when you have some help. True, you can hire someone (hint, hint). At the same time, knowing the basics isn’t such a bad thing because it reduces your reliance on others when you need something simple done. You don’t have to go at it alone. There are resources you might want to check out, like the Blogging Starter Pack.
It is like having a tutor to guide you step by step getting your blog up and running.