Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business is a must-have read for everybody writing for a living. People might think that what's important is the look and layout of a website. What they might not realize is the importance of content. If you write passionate content, this in turn attracts customers, which will result in more leads and sales.
The authors of the book will guide you through a learning process on how to produce killer blogs, podcasts, attractive videos, ebooks that will catch people's interest etc. The book is written in a very clear and concise writing style. Given that so many people these days rely on good content, it is a book that should be read by anybody writing blogs, ebooks, web content etc. I like the addition of case studies that show the importance of great content writing to the reader. These case studies cover businesses of all types and sizes, so I am certain that you will find useful information from these.
Overall, this book is a well-written resource on great content writing that will further your business success. It gives you clear information and techniques to give you the wherewithal to create killer content for whatever the subject and customers you are trying to engage and influence.