By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area are looking for your local business or its products/services.
Your potential customers are using their smartphones or their computers/tablets to research, find, and purchase local products/services. If you aren’t in their local search results, you’re losing sales. You know the old saying – “Out of sight, out of mind.” That definitely applies to local businesses.