It Doesn’t Matter Why!
Unfortunately you can’t please everyone all the time. What is worse is that some people you can’t please at all – ever. The reality is that every business at some point will get a bad review, a negative blog post, or comment. Bad reviews have gone beyond something that a business can simply shrug off. Imagine if 80% of the visitors of your website decided their purchase based on a negative review. Unfortunately, shoppers have reported changing their shopping decisions based upon reviews.
It doesn’t even matter if whatever caused the negative review was resolved!
Timing Is Everything
In this world we live in minutes pass as if they are hours and the hours as if they are weeks. Mark Twain was once attributed with saying, “A lie can travel around the world and back again while the truth is lacing its boots.”
For a bad review timing is everything and you can’t afford to allow it to circulate and gain speed while you are unaware. You need to be able to respond in a timely fashion and if possible solve the conflict or even defend your good reputation. In some cases there are those who wish to sully your good name and may simply be threatened by the competition.
You need to be able to monitor your online reputation and keep your good name. These reviews show up in search engines and in social media networks. Your brand and your business can easily become connected to these reviews. It’s not just reviews either! Anything with your name or brand connected to it can be searched and found. A tweet, hashtag, Facebook comment, blog post, article with a mention, anything online with a negative comment can hurt your good reputation and be shared and passed on.
Word of mouth now travels at the speed of the click of a mouse!
Online Reputation Management (Eyes Everywhere!)
Online Reputation Management (ORM) has become the saving grace for businesses. You don’t have time to hunt in every corner of the internet and monitor your reputation. You have a business to run!
ORM keeps your reputation clear and makes sure that you’re positive reviews are louder than any negative comments that may be floating around. It also gives you a chance to respond promptly in order to shut down those negative comments and turn any frowns upside down.
This is why it’s so important to have your online reputation monitored and have this negativity mitigated—while proactively building positive reputation! You can’t afford not to have an experienced team at your back. Then you can get back to what you do best.
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