You need online marketing to grow your bottomline.
The right kind of online marketing will enhance your online visibility and traffic, and improve awareness of your brand. It will also increase your clients and promote loyalty among your existing clients which will grow your business.
Get a Free Consultation
Many online marketing agencies will claim that they can help you. They will lure you with terms like "credible" or "professional" even though they don't know the inner-workings of your industry.
Don't fall victim to their rhetoric. Choose the marketing agency that perfectly understands your practice.
A study discovered that clients pass through five stages when selecting an accounting firm:
- They recognize a need or opportunity
- They seek alternatives
- They pick the contenders
- They narrow the field, and
- They select the firm.
More and more accounting firms are investing in online marketing to reach a wider audience. Another study found that potential clients will search for expert service providers online rather than rely on word-of-mouth recommendations when looking for a firm.
Take a look at these figures
- Thirty-one percent (31%) of potential clients will search online
- Nineteen (19%) will rely on recommendations
It's now clear why most firms are bringing their accounting practice online. Do you know that among your competitors, seventy-two percent (72%) use search engine optimization (SEO) to gain website traffic, while sixty-two percent (62%) utilize it to generate leads?
When it comes to marketing their services locally, eighty-two percent (82%) create local content on pages, blog posts, as well as page titles in order to optimize local search results.
Your competitors are also using the power of social media to fuel their marketing campaigns. Here are the numbers:
93% on LinkedIn
76% on Facebook
66% on Twitter
34% on Google+
31% on YouTube